“The arts are the soul of a people: they express their joys and sorrows, their fears and their hopes. The history of our cultural heritage is one to be preserved and inspire us to new creation.”
Athol Fugard,
Patron of Arts & Culture Trust
“The Festival’s links to the City (of Durban) have opened up various channels which have enabled the bank to forge a closer working relationship with local and provincial government. It has also given us the opportunity to endorse the City’s regeneration programme in the Albert Park area which will eventually offer more business opportunities for the bank.”
Thomas Naidoo, Provincial Director, Standard Bank
Results:Through its sponsorship of the festival, the Bank is seen to be making a direct contribution to the regeneration of the City. Arising from this is a successful partnership with the City of Durban, an important business partner for the Bank.
Source: BASA
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